Experience Profiles

TravelLaunch Pro is a flexible established booking solution designed to quickly adapt to the needs of airlines, rail and hotels.

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2014

Ticketing and Experience Solutions for Brightline Trains

Key Attractors for the C-Suite

  • Custom Solutions to Scale: LUX transformed Navitaire's airline-focused system into a fully customized train reservation platform, enabling seamless booking, scheduling, and ticketing for Brightline passengers.

  • Innovative Design for Flexibility: The platform supports multiple travel needs, from commuter scheduling to advanced group management, integrating real-time data for exceptional passenger experiences.

  • Efficiency and Paperless Vision: Through advanced APIs, intuitive applications, and automated tools, Brightline transitioned to a predominantly paperless system, reducing costs and increasing operational efficiency.

Architecture & Content Transition

Brightline envisioned an integrated system to handle ticket sales, scheduling, and tracking seamlessly. To achieve this, they partnered with LUX, which adapted Navitaire's airline-centric system to meet the unique demands of train travel. LUX engineered:

  • APIs to bridge Navitaire with third-party systems.

  • A fully redesigned booking platform accessible via app, website, and kiosks.

  • Real-time turnstile and ticketing solutions for effortless boarding and rescheduling.

  • Advanced scheduling tools for both passengers and crew, simplifying complex workflows.

By repurposing Navitaire's dotREZ web product into an API-driven architecture, LUX ensured all applications shared consistent business rules and data sources. This cohesive approach streamlined the integration of various operational and customer-facing systems.

Benefits to Customers and Their Booking Experience

  • Personalized Travel: Customers' preferences, such as seat location or traveling with pets, are stored and used to enhance their experience. Features like group travel and automated rescheduling offer convenience and adaptability.

  • Ease of Access: Multiple booking channels—apps, kiosks, and websites—enable passengers to manage their travel effortlessly. Turnstile technology ensures smooth, paperless boarding while accommodating late or early arrivals.

  • Simplified Commuting: Monthly passes and automated scheduling for regular commuters allow users to book multiple trips with a few clicks, saving time and ensuring a hassle-free journey.

  • Reliable Crew Scheduling: Hidden car configurations and visual tools for train and crew management ensure operational efficiency and swift adjustments.

Conclusion

LUX's solutions elevated Brightline’s operations by blending innovative technology with customer-first design. By harnessing the full potential of Navitaire and adding customized layers, Brightline offers a superior travel experience that is intuitive, efficient, and tailored to modern commuter needs.