Mobile-First Innovation: At a time when 35% of website traffic came from mobile devices, Spirit Airlines lacked a mobile-responsive website. LUX's redesign significantly improved user experience and accessibility, directly impacting customer engagement.
Streamlined Integration with Navitaire: Leveraging modern coding principles, LUX upgraded Spirit's platform to seamlessly integrate with the New Skies Reservation System, enabling faster feature delivery and reducing dependency on outdated systems.
Enhanced Scalability and Security: As a hight-traffic public site, spirit.com required robust measures to ensure performance and data security. LUX implemented scalable solutions that set a foundation for long-term stability.
Dynamic Loyalty and Bundling Programs: LUX empowered Spirit to experiment with dynamic pricing, flexible bundle offerings, and an overhauled loyalty program, driving revenue and customer satisfaction without needing complex code changes.
To align with Spirit Airlines' growth goals, LUX rebuilt their digital platform from the ground up. Key accomplishments include:
Responsive Web Design: LUX introduced a mobile-friendly design, catering to Spirit's growing mobile audience and improving overall user experience.
Modern Technology Integration: A streamlined interface was developed to integrate seamlessly with Spirit's New Skies Reservation System. By adopting current coding standards, LUX enabled the platform to support features that were previously impossible on the legacy system.
Focus on Scalability and Security: Recognizing the demands of a high-traffic public site, LUX prioritized robust security measures and scalable infrastructure, ensuring a reliable experience for users while safeguarding sensitive data.
Improved Mobile Accessibility: With a fully responsive website, Spirit customers enjoy seamless browsing and booking experiences across devices, enhancing convenience and satisfaction.
Flexible Loyalty Programs: LUX redesigned Spirit's loyalty program, transitioning from a distance-based system to a spend-based points structure. This benefits travelers by offering tailored rewards while providing Spirit with actionable business insights.
Dynamic Bundle Offerings: Customers can choose from flexible and customizable bundles, with Spirit having the ability to adjust offerings and pricing dynamically, ensuring relevance and value.
Enhanced Booking Journey: Faster feature updates and smoother navigation improve the end-to-end customer experience, from booking to travel.
LUX’s partnership with Spirit Airlines transformed their digital presence, delivering mobile-first innovation, modernized infrastructure, and dynamic customer programs. By aligning technology with business goals, LUX positioned Spirit Airlines to exceed customer expectations while driving operational efficiency and growth.