Experience Profiles

TravelLaunch Pro is a flexible established booking solution designed to quickly adapt to the needs of airlines, rail and hotels.

Request a Demo

2021

Norse Atlantic Airways

C-Suite

LUX seamlessly connected travelers to affordable Trans-Atlantic Flights delivered a fully customized Navitaire New Skies interface, serving as the primary sales platform for tickets and ancillary products. Our rapid deployment capabilities—demonstrated by bringing Norse from contract signing to first sale in record time—enable businesses to adapt swiftly in competitive markets.


By integrating an upgraded CMS with robust RWS language translation tools, LUX ensures cost-effective scalability for global audiences. Our industry-leading platform boosts ancillary revenue while providing customers with an intuitive, frictionless booking experience accessible from any internet-connected device. As a trusted partner with deep expertise in reservation systems, LUX reduces risk, enhances operational efficiency, and empowers airlines to focus on what matters most: delivering exceptional service.


Architecture

The product was implemented in a headless configuration for several reasons. Security, site performance, and ability to upgrade were all important factors in that decision. By capturing and remembering both the user’s language and culture, Norse can use Tridion to enhance cultural personalization for things such as pricing, date/time formats, and marketing campaigns.


Content Transition

Allowing Norse to maintain content without programmer intervention. The CMS has also enabled Norse to flex its international muscle by allowing travelers to choose from multiple languages and adjust their cultural preferences. Behind the scenes, LUX anticipated the UI necessary to accommodate culture change, including calendars, currency, and site response to the content length, whether it be Norwegian, German, French, or English.


Customer Experience

LUX has released a significant upgrade to enhance customer satisfaction within the Norse online reservation system.


Behind the scenes, LUX anticipated the UI necessary to accommodate culture change, including calendars, currency, and site response to the content length, whether it be Norwegian, German, French, or English.

  1. Focus on Customer Needs: Prioritizes customer needs by focusing on providing affordable airfare, comfortable seating, and high-quality in-flight services. These features help to build a reputation for customer satisfaction and loyalty.

  2. Personalized Services: Ancillary purchases offer personalized services to their customers. For example, customized food and beverage options, in-flight entertainment, and tailored travel packages. This approach will help Norse Atlantic Airways to stand out from its competitors and build strong customer relationships.

  3. Seamless Booking Experience: LUX strives to make the booking process as simple and stress-free as possible. As a result, Norse's customers can focus on their trip and not worry about the details.

  4. Communication: Norse can communicate with their customers before, during, and after their flight to provide updates, offer support, and gather feedback. This approach will help Norse build a strong relationship with their customers and ensure that they are meeting their needs.